Long Lunch
- Not-for-profit lecture series connecting students and industry.
- Co-founded and curated talks; built a community spanning students, designers and creative leaders.
- Mentored with Edinburgh College of Art and Telford College.
Summary
Experienced UX/UI Designer with a strong background of delivery of complex digital experiences across a wide variety of digital clients. Skilled in interaction design, visual design, and user-centred design, I excel at translating user needs and business requirements into intuitive and scalable design solutions. Collaborative by nature, I work closely with brand and development teams to align digital experiences with brand standards while fostering a culture of evidence-based design. I have also spent several years managing creative teams and working at board level to convert creative vision into bottom line outcomes.
Experience
Senior UX Designer
Reason Digital
- Human-centred UX and research for third sector organisations; accessibility and service design.
- Lead end-to-end discovery, prototype and delivery, turning complex policy and charity needs into clear deliverables (user journeys, IA and design systems).
- Plan and run inclusive, trauma-informed research (surveys, interviews, moderated testing) with vulnerable users; translate insights into actionable backlogs.
- Champion WCAG-aligned patterns; partner with developers to ship accessible, performant UIs and measurable UX improvements.
- Facilitate workshops with stakeholders to align on problem statements, success metrics and service blueprints.
- Mentor designers; improve team rituals (crits, design ops, reusable components) to increase quality and velocity.
Creative Director (self-employed)
Jacob&Rufus
- Independent design practice delivering UX, brand and packaging design, often in collaboration with agencies.
- Partnered with agencies to provide design expertise for integrated campaigns and marketing activations.
- Built strong repeat relationships through reliable delivery and a collaborative working style.
Creative Director (Asia Pacific Board)
Precedent
- Led the Melbourne studio, set up by the London agency.
- Hired and managed two designers and led the agency’s creative output in Australia.
- Shipped UX and brand-led platforms for RSPCA, Australian Red Cross Blood Service, Monash and Curtin University, AICD, Water Corporation and Perth Arena.
- Partnered with account and tech leads to land and deliver seven-figure multi-site programmes.
Creative Director, Board Member and Shareholder
Line Digital
- Creative digital solutions for clients including IKEA, Tesco Bank, Standard Life, Scottish Friendly and Edinburgh Festivals.
- Board responsibilities: pipeline, hiring and studio growth.
Head of Digital
Good Creative
- Brought digital expertise into a brand and packaging agency, extending its offer into online channels.
Digital Designer
The Hub Agency
- Brought digital capability into an offline agency; delivered early responsive and interactive work.
Creative
It’s Not Rocket Science (acquired by Wheel/LBi)
- Concept to delivery for the Home Office, Brylcreem and Scottish Power; secondment after the acquisition.
Flash Developer
Black ID
- Led 4 developers; shipped rich media for MTV, Channel 4, Burger King, BT Cellnet and SQA.
Junior Designer
Imajica
- Studio all-rounder across design and early web for BP, Shell and Highland Distillers.
Projects
Education
HND, Computer Graphic Design and Production (Class Representative)
North East Scotland College, Aberdeen
Leadership Training for Managers
Dale Carnegie Training
Achievements
DADI Award Winner, use of visual design
BIMA Award Winner, use of visual design
Skills
- UX/UI design
- Prototyping
- User-centred design
- Accessibility
- Collaboration
- Analytical thinking
- Design system development
- Communication
- Team mentoring and coaching
- User flows
- Wireframing